Bruce is a mysterious, smiley-headed man in a suit who comes to Westfaxtortonshire under the premise of being an Ether Society memeber who seeks to help fortify the isle against the growing evil afoot in the world. In reality, he is a demon, perhaps one of STAN's offspring. He compels Charles Aleister to draw out first Alexis Woods and then Hoppity and Bee so he can eliminate them. He removes several denizens of the Isle who become aware of his plot, including the poisoning of Marion Bertucci. After finally being unmasked, he goes berzerk, killing at will before being driven away by the Crone. His whereabouts after this time are unknown.